STEVE LUKE (CEO)
Steve is an avid outdoors person and is not afraid to try new things. He enjoys Mountain Biking, Snowboarding, Backpacking, Cycling, and Wakeboarding.
Brian enjoys snowboarding, bicycling, speaking Spanish, and that’s just about it! Favorite saying: If you’re born poor, it’s not your fault. If you die poor, it’s your fault.
Brandon enjoys playing ultimate frisbee, playing the drums, and hanging out with his siblings. Favorite saying: Inspiring others to happiness brings you happiness.
Justin is our bike shop manager. An avid rider himself, Justin brings in over 20 years of experience as a bike mechanic.